We wanted to make a premium strap that actually is what it is called, instead of just adding stitching between the metal keepers as most other "premium" straps out there.
So here is the result: The webbing has a different kind of texture than other straps, it almost has a canvas look to it. That is because we used a different webbing technique which allowed us the make a polyester/cotton blend that we are very proud of. The polyester keeps the strap enduring, and the cotton makes it a little softer. The hardware is the absolute best hardware we could source, sturdy but not too heavy.