Since we launched our first batch of the Premium watch straps they have been known in the watch community as the most popular and arguably the most well-built watch strap available on the market.

Everything from the metal hardware to the fabric and style of webbing has been the best we could source. 

We always strive to have not just the best collections of watch straps, but also the widest, both in colors and in sizes.

That is why now have released five new colors of the Premium strap, two of them are more discrete. And the other three are poping colors, perfect for summer. See the full collection here.