Unlike almost every other watch strap site, we have our own production. That means that we can offer distributors, shops and watchbrands top quality straps at unbeatable wholesale prices.

Here are a few reasons why you should choose us as you watch strap provider:

  • We have the worlds largest collection of textile straps, and one of the largest collection of leather straps. We make 20-30 new models every month.

  • No production time. Everything that you can see on our site is ready to be express shipped within one business day from Stockholm, Sweden.

  • We know which straps that are best selling, and which to avoid. We have been selling watch straps to end customers since 2012, and we are happy to let you know which straps are the most popular.

  • Small minimum quantity orders. 

  • Custom made watch straps. Are you looking to make your own designed watch strap? Let us know and we can produce it for you.

 Interested and want to know more? Send us an email to

We are currently looking for distributors in USA, Canada, Russia and Korea.